Tourism Tasmania chief Felicia Mariani said there were concerns the survival show, which screens on Discovery Channel and SBS, might not fit in with what she called Tasmania's "brand".
"While there is a great general audience reach globally, the findings of our research into audience profile and brand-fit for Tasmania of Man vs Wild raised concerns about the connection of this type of extreme adventure activity with our brand," she said.
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Brand-fit my eye Felicia!
Have you got any idea how big this TV show's audience is?
Have you ever walked through the south-west or cradle Felicia? Tassy was made for this show.
Cut the navel gazing and bring the crazy bear to Tassy!